La Prairie Swarovski Limited Edition Cream: A touch of luxury

“How do you manage to elevate your product from the mass competition? You make it as luxurious as possible!”

La Prairie, the Swiss based cosmetics company that has been known for its prestigious creams was the first to add caviar to its contents. The Caviar Collection has been a hit worldwide and the now legendary Skin Caviar Luxe Cream has been a (rich) woman's best kept secret for years.

To celebrate the 20th anniversary of the Caviar Collection, La Prairie decided to team up with Swarovski. The limited edition of Skin Caviar Luxe Cream boasts 2,400 Swarovski crystals and is of course targeted to the real big spender, as it costs around $2000 USD.

credit: La Prairie

Just when you think that something can't get any more expensive, you learn about a new product and you just shake your head going "what are they going to come up with next"?